A mix of marketing is a combination of businesses that use it to succeed. Suppose you want to make a delicious meal. You combine a variety of different materials into different proportions, and each one may be added at a particular moment. The mix of marketing is also the same. A business must combine different things at certain times and at appropriate rates to achieve the desired result. These items were first introduced as ۴P, and the initial foundation of the marketing mix was poured.
At the beginning, experts said that a business should focus on price, product, promotion and promotion, and ultimately the distribution system. If the business correctly plans and implements each of these four, its success will increase. Good! So far, it’s clear that each of these should be appropriate to the type of business to be reviewed and planned, and each one will be implemented at a different pace at any given time. We’re getting a bit tricky! Do you make your own composition for the food that is being prepared, regardless of the rest of the ingredients? That means you add salt without the presence of meat? Surely your answer is no. When you want to have a positive result, consider material relevance. As much as these things are closer together and closer together, you will get a more favorable outcome. Therefore, a successful business never plans its promotion issues regardless of product, price or distribution system. A successful manager uses his best efforts to carefully integrate the marketing mix with efforts to create synergy among all things. In order to have the right conditions, it is necessary to constantly monitor environmental conditions during the implementation of the marketing mix. The organization or business is cooked during activity and runs its own life cycle. Thousands of internal and external factors affect it. It’s not just that a business will work out at one stage of its marketing mix and work out. This program will change at any moment. It is necessary to be guided, led, and updated in accordance with changing circumstances. Suppose you considered pricing issues such as the price, slag costs, margins, advertising costs, and stakeholder interest, and you’ve done well with the pricing of your immovable value by comparing your competitors’ price. Suddenly a competitor with a huge difference in prices will be shocked. At this moment, your mix will basically be in trouble! You need to re-evaluate the conditions and work and try to reconstruct this item from the blend without damaging the rest. I posed these issues to make a critical issue to you.
Crisis Management !
Many organizations plan their marketing mixes regardless of critical situations, and this is the very point of vulnerability, which brings the organization under critical conditions to the brink of death. Set the blend in terms of crisis management, and if you have not done so, it’s not too late and get up and running quickly. It’s not too complicated. For example, if you consider the amount for promotion in your executive procedures, block that amount from your earnings on a separate account and if you do not pay it again, do not touch it again. Make sure you add one to two percent to your margin of profit to ensure that the festivals are available. Simultaneously optimize your organization’s cost management costs to run your marketing mix. Try to manage in-house executive management solutions to increase your production suddenly if you are not happy with sales. All of these are programs for crisis management.