The marketing mix varies for each business, and the reason is the difference in the type of service or product offered. Even one step further, the type of community and the audience can change this mix. You may have never heard of this. But I firmly believe that the audience and the community can change the mix of marketing. Is not this a mix to increase customer satisfaction or audience and attract them, and is the result of success in acquiring more market share?
The tourism industry is also no exception, and success in this area should be based on marketing mix. My talk in the previous section is true here. If you’re a businesswoman, a travel agent, a hosting provider, or you’re working in any other area, you’re all in the worthy tourist industry and your marketing mix is different. Now consider a travel agent. The marketing mix of this agency, if it is in Iran, is a developed Western country, it can be completely different. In any case, in this article, we discuss the tourism industry and its marketing mix from the gateway to a national and state industry. The mix of marketing in this industry consists of these factors:
Product: Combines the services and services that tourism offers. In any type of tourism activity, this title is well thought out. A major part of the tourism quality of countries is related to this issue. Effective programs in the field of providing various services, specialized and quality will be a very valuable result.
Placement: Where the customer is able to consume or receive in that product. In a host, the same hosting space; in an agency, the sales office. Human resources are being explored in this branch, and successful countries in this field are knowledge producers. Countries that do not have the first factor are not available, but this has been able to offset that deficiency.
Promotion: Promotion and promotion refers to all levels of customer relationship in order to increase the outcome of sales of services or products. Commitment plans, advertisements, value plans to increase emotional communication with the audience, are all addressed in this category.
Price: Specify the price of services or services from marketing functions. Pricing is part of services based on rules and uniformity, and the other part is dependent on the quality and policy of providers. International pricing is heavily dependent on the political and economic policies of governments.
People: People are the same people who become potential buyers in the tourism industry. The types of behaviors, their lives, their beliefs and the like are crucial to success. Employers in the service industry have the most important points. Some influential people play a key role for travel agencies, and sometimes an emotional and strong relationship with these people can attract a community to the provider. But what about the national level?
Partnership: A combination of various factors related to the topic of travel that affect each other. For example, the existence of commercial centers, free international markets, recreational health care centers in the field of health tourism, and so on, affect each other and can boost the tourism of a country.
Packaging: Partnership contributes to the concept of packaging. Several trips are sold at a price, making the journey more exciting and exciting.
Positioning: refers to the position that the provider chooses among customers. It knows what is known and the field in which it operates. The best place for a market tour is to market (markets).
Programming: refers to the regular display of services. That there should be continuity in programs and constantly exposed. It will be held once a year for a position such as Health Tourism, which will be held annually until the next year, and nothing happens in this area. National tourism will change when it comes to ongoing and ongoing programs.
The tourism industry in a country will succeed if any of these factors are well-planned and can be well implemented. It is not about providing a national strategy or plan for these, but it does not affect some issues.